Define what success means
Choose preset objectives such as lead generation, customer retention or market research. Customize the workspace list to match your program.
MAKE THE NEXT EVENT DECISION INFORMED
Look beyond attendance. Review the outcome.
Connect the event’s costs with the results your team records. Review financial returns and progress toward objectives, then use those findings to plan the next exhibiting cycle.
REPORTS & OUTCOMES
The details you can manage.
Team includes standard spending reports and CSV exports. ROI, objectives, event comparison, annual analytics and HubSpot integration require Unlimited. Compare plans.
Record the outcomes
Enter event metrics and opportunities so results can be assessed alongside the costs already recorded.
Review return on investment
Use recorded financial results and event costs to evaluate ROI. Review the underlying inputs before interpreting a calculated return.
Review return on objectives
Assess achievement against the goals set for the show, including outcomes that are not immediately reflected in revenue.
Compare across your program
Review event and annual analytics to identify differences in spending and recorded performance.
Finish the closeout
Review outstanding work, reconcile expenses and capture the event’s final outcomes while the experience is still recent.
PUT IT INTO PRACTICE
From the first entry
to the next decision.
- 01
Set the objectives
Decide what the show needs to achieve before the team attends.
- 02
Capture results
Record metrics and opportunities, and reconcile the event’s final costs.
- 03
Review and decide
Compare financial and objective outcomes with other events to inform next year’s plan.
A LITTLE MORE DETAIL
Common questions.
Does ExhibitPilot automatically capture leads?
Unlimited supports manual outcome tracking or HubSpot integration. Link HubSpot contacts and sync their associated deals; selected lifecycle stages determine qualified leads. ExhibitPilot does not scan badges or automatically collect leads from a show.
What is ROO?
Return on objectives evaluates progress toward the goals you set for an event. It complements financial ROI with goals such as customer retention, networking or market research.
Does every user see the whole reporting portfolio?
Event access and edit permissions apply. A person limited to selected events sees reporting data within their permitted scope.
Bring your next show into focus.
Compare the feature requirements, user limits and storage included in each plan.